It’s won numerous industry awards since its inception six years ago and has a devoted consumer following. Though there has been some evidence to suggest otherwise, Josie Maran Cosmetics considers itself a green company devoted to providing luxurious, organic products while following environmentally sound business practices and investing in give-back programs. This natural beauty has racked up many years of working experience with top make-up artists, dermatologists and beauty brands (she was a Maybelline spokesmodel), so she may actually know a thing or two about looking good. Well, it seems that this has become a popular path for models needing to transition into a more, ahem, mature career (see Cindy Crawford, Iman, Jemma Kidd and May Lindstrom.) Let’s give Josie her due, though. The glass bottle it comes in is recyclable.Ībout the company: You might be wondering what Josie Maran, a supermodel from the early 2000s, is doing selling you beauty products. This product is made with (mostly) natural, organic ingredients and is paraben, cruelty and synthetic fragrance free. It is lightly scented with geranium and bergamot fruit oils. What it is: A blend of argan, jojoba and avocado oils and vitamin E, which work together to moisturize, strengthen and restore elasticity to hair.
Josie Maran Argan Oil Hair Serum, $30 at Sephora